TrenStar Names Edward P. Roberto as Chief
Operating Officer
DENVER:
November 28, 2006, Mobile asset management
specialist, TrenStar Inc., today announced
the appointment of Edward P. Roberto as
chief operating officer. Mr. Roberto,
a seasoned executive brings more than
25 years of executive management experience
to the company.
"Establishing the COO position is
a necessary element of the company's vision
and continued growth," said Edward
Flaherty, president and CEO of TrenStar.
"I am delighted that Ed Roberto has
agreed to step into this role. His appointment
will solidify and strengthen TrenStar's
senior management team at a critical juncture
in our company's aggressive growth strategy."
Mr. Roberto will be responsible for overseeing
all of TrenStar's US and Asia/Pacific
sales and operations, including field
operations and technical services.
Prior to joining TrenStar, Mr. Roberto
was the CEO and founder of Newmerix Corporation.
Prior to co-founding Newmerix, Mr. Roberto
was co-founder and CEO of Asia Online,
Ltd., a consolidator of ISPs in Asia Pacific.
He was intimately involved in the company?s
fundraising and IPO efforts and oversaw
operations in 9 countries in Asia Pacific.
For the past 24 years, Mr. Roberto has
been involved with high technology startup
companies in a variety of operating and
executive capacities. His core expertise
is in the operational, technical and financial
environments. Mr. Roberto holds an MBA
from the Daniels School of Business at
the University of Denver and studied Electrical
and Mechanical engineering at the University
of Colorado.
Mr. Roberto will be located at TrenStar's
headquarters in Denver, Colorado.
About
TrenStar
TrenStar is the first company to offer
mobile asset management. From the start
in 2001, TrenStar's singular mission has
been to track and manage high-value containers
for customers throughout asset-intensive
industries. TrenStar offers one complete
outsourced solution that combines RFID
and other tracking technologies and management
services which can be arranged on a per-use
fee, so customers, and eventually entire
industries, reduce operating expenses,
improve customer service and manage assets
and their contents effectively. TrenStar's
clients include Scottish & Newcastle,
Carlsberg UK, Coors Brewers Limited, Kraft,
Firestone, Goodyear and most of the craft
brewers in North America. Consistently
ranked one of the top software developers
in the Denver area and named a Deloitte
Technology Fast 500 Rising Star in North
America in 2004, TrenStar has offices
in Denver, the United Kingdom, Germany
and South Africa. TrenStar is privately
held. The principal shareholders are Trencor
Limited, The Carlyle Group and the Leede
Companies. On the Net: www.trenstar.com.
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